University Hiring
Campus hiring involves finding and employing fresh university graduates for employment. The hiring of university students for an internship is also considered campus hiring.
Why Companies Engage in University Hiring
University hiring is a common thing in almost every company for some good reasons. Here are those reasons:
1. Universities are filled with talents
There are lots of talented individuals in the universities, so it makes sense to seek potential workers within universities. The best part is that most of the fresh graduates from the university are eager to start their careers and usually put their best into whatever they do.
Also, university students and fresh graduates understand modern technology better than older employees. They can use their knowledge about current trends to do things in new ways older employees can’t.
2. Students and fresh graduates learn and adapt easily
Some industries keep evolving every day. In such industries, the workers must continuously learn as the industry keep evolving in order to remain relevant. Most older employees don’t have the ability to learn quickly and adapt, but most fresh graduates possess the ability.
Therefore, industries that constantly evolve should hire fresh graduates as they can learn rapidly and adapt to changes. Also, fresh graduates are easier to instruct compared to older employees.
Strategies for University Hiring
University hiring requires some strategies to be successful. As a company planning to hire fresh graduates from the university, we urge you to use the strategies below:
1. Choose your target universities wisely
Some universities will not have the kind of candidates some companies require. Hence, companies should take their time to investigate universities that have their target candidates. For instance, a technology company can seek potential candidates in universities of technology.
The reputation and academic standard of universities should be among the top things to consider when deciding the universities to target.
2. Choose good representatives
The hiring team that companies send to universities will determine the success of the hiring. If the team doesn’t give impressions about the company they represent, candidates will not show interest in the company.
An ideal hiring team should be approachable, energetic, persuasive, and must understand what the young generations desire. These qualities are very important, particularly for companies utilizing offline university hiring rather than virtual university hiring.
3. Use technology to your advantage
Technology can help a company find and attract fresh university graduates and students easily. Social media for instance can become a powerful tool for companies to reach fresh university graduates as a majority of them are active social media users.
Aside from using technology to reach candidates, companies can use digital tools to hire candidates. Virtual university hiring encourages candidates to show interest in job offers. Also, it saves both recruiters and candidates from stress.
Mistakes to Avoid During University Hiring
The most common mistake some companies make is that they attempt to hire fresh university graduates using traditional procedures. While the traditional hiring procedures are good, companies need to deviate slightly from them. Here are mistakes to avoid while hiring fresh university graduates:
1. Experience should not be prioritized
University students and fresh graduates hardly have the work experience that most companies require. However, they possess skills that they can demonstrate. If companies prioritize experience over skills, they will end up rejecting several skilled candidates.
Companies should tell applicants to demonstrate the skills they possess rather than using their previous work experience as a factor to determine qualified candidates.
2. Don’t equate GPA with skills
Although a high grade point average (GPA) indicates a high level of knowledge, GPA alone can’t measure skill level. Therefore, it will be wrong to assume that all students with high GPAs are skilled.
Some students will really impress recruiters with their high GPA, but recruiters should never exempt such students from practical tests to assess their skills. Of course, all companies desire knowledgeable candidates, but skilled one tends to solve real-world problems better.
